PPG upgrades Selemix Direct Pro topcoat with higher corrosion protection for EMEA market

B910化工消息：7 Yue 3 Ri Xiao Xi, PPG Industries has announced an upgrade to its Selemix Direct Pro direct-to-metal coating system. The updated formulation delivers higher corrosion protection to meet rising requirements in the industrial coatings market across the EMEA (Europe, Middle East and Africa) region. The enhanced Selemix Direct Pro topcoat has been specifically developed to address increasing corrosion protection demands from industrial customers in sectors including oil and gas, marine, infrastructure, and general industrial applications. The improved formulation offers extended service life and reduced maintenance costs for coated structures. Direct-to-metal coatings are an important segment of the industrial coatings market, eliminating the need for separate primer coats and simplifying the coating application process. PPG Selemix brand is a well-established name in the refinish and light industrial coatings market. The EMEA industrial coatings market has been experiencing growth driven by infrastructure investment, particularly in the Middle East and Africa. The oil and gas sector, a major consumer of corrosion-resistant coatings, continues to invest in facility maintenance and expansion across the region. PPG upgrade reflects the broader trend in the coatings industry toward higher-performance products that meet increasingly stringent environmental and performance standards. The company has been investing in its coatings research and development capabilities to develop formulations that balance performance with sustainability requirements. The Selemix Direct Pro upgrade is part of PPG comprehensive strategy to strengthen its position in the global industrial coatings market through continuous product innovation. The improved coating is available through PPG distribution network across the EMEA region. （来源：Indian Chemical News）